Sustainable marketing strategies must produce predictable results, grounded in the voices of stakeholders. Sustainability must be considered from social and economic perspectives, well balanced with an understanding of environmental impact and options. 

 

Understanding the needs of a marketplace, then connecting resources to those needs, has been the focus of our work for over thirty years. We are expert at helping leaders prove their intuitions, adjusting to meet their market's needs and true desires. Market research is integral to developing a sustainable marketing strategy. We do this by identifying the significant predictors, or experience-related elements, of our clients' revenue-related variables, such as overall satisfaction, value perceptions, likelihood to return, and likelihood to recommend a product or service.

 

RESEARCH to REVENUE

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Our strategic marketing services typically start with primary research amongst your customers to best understand the drivers of your current success.  With you, these primary stakeholders are able to co-create value in your economic exchange, and offer insights into the feasibility of innovations or new directions. Then, we strategically move to identifying prospects with whom your offering is most likely to resonate.  We statistically determine potential for profitability, validating your intuitions, and the propensity for successful, sustainable innovation.

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